Successful Man
David Brinkley
Collection of beautiful quotes, words of wisdom, articles, manuscripts, excerpts, philosophies, biographies and valuable teachings.
You  see, people don't stop doing business, they just stop doing business with you.  Each of us has lost a customer or ten in our business career. Why? Lots of  reasons. We all know what to do, problem is we just don't do it.
Being  fired is not just maddening and frustrating, it's also an opportunity. An  opportunity to figure out why and fix the problem. Here's a list of 14.5 reasons  why customers fire you:
1. Showing no genuine or personal interest.  Impersonal service. Insincere people. Commission (only) hungry  salespeople.
2. Poor response. Take too long to get back to a customer or  service a customer, and they will find someone else. People will even sacrifice  quality for speed.
3. Unavailability. People or product. Formula: "Can't  get the stuff I need or can't reach the person I want, equals go someplace  else."
4. Hard to do business or order. Long waits on hold. People who  are not product knowledgeable. Computer voice attendant rather than a real human  being to answer the phone, and going through three minutes of crap only to get  lost or put on eternal hold. Bye-bye.
5. Unfriendly person on the front  line. It never ceases to amaze me how many angry people serve on the front line  of multi-million (billion) dollar businesses. The first rule of every corporate  policy in 
6. Poor or rude collection practices. This is a  big one. Taking away someone's dignity when collecting a bill is common practice  in businesses. Most have never taken the time to point out to collection people  that keeping the customer is as important as collecting the money.
7.  Over-promising. Customers are like elephants -- they never forget. You  over-promise and under-deliver, you lose.
8. Inadequate capability to  handle the customer's problem. Poor product knowledge, or too many service  problems -- not enough service people. Double jeopardy if you make a lame excuse  about it.
9. Too eager to do more business. (Too pushy, too much  pressure) -- No one wants to buy more from a high pressure person. Help, don't  sell. Create an atmosphere of buying (asking about them) -- not telling about  you. Don't be a pest -- have a solid reason for following up.
10. Poor  professional package or image. Customer's want to feel that the quality of their  business will be reflected by the quality of those they deal with. How's your  image? How's your package?
11. Dumb excuses about why you "can't."  Customers are calling because they want help. They want help with their  situation -- not hear a bunch of bull-ony about yours.
12. Nickel and  dime-ing. Charging for every incidental like copies, phone calls, and interest  on late payments, puts a bad taste in the customer's mouth.
13. Poor  product quality. No matter how much people pay, they expect a quality product.  If you're selling price and sacrificing quality, eventually you will lose the  business to someone with opposite thinking.
14. Poor service delivery. Everyone expects fast service  -- that's right the first time. How's yours? How's the attitude of those who  deliver it?
14.5 Poor training. Don't fire the problem employee. Shoot  the person who trained them. Poor or ineffective training is the root of  customer dissatisfaction. Success tactic: Make "reasons for customer  dissatisfaction" the basis for a new training program.
What happens to  angry customers? From a variety of reliable research, here is a compilation of  interesting statistics.
·  91% who leave will never  return.
·  96% who leave won't tell you the real  reason they left.
·  80% will do business with you again if  their problem is handled quickly, and to their complete  satisfaction.
·  When the incident is real bad and they  leave, stories about what happened will be retold for  years.
Interestingly, most of the time when we lose (get fired by) a  customer, it always seems to be their fault. I'd love to have a dollar for every  customer who was wrongly blamed. Ninety-nine percent of the time it's easy to  assess who's to blame -- just look in the mirror. Your mirror.
I'll leave  you with two questions -- What are you doing to build loyalty and ensure repeat  purchases? Are your customers resigning or re-signing?